Product one-pagers, sales collateral and persona-led journey maps written for B2B SaaS buyers in HR-tech and healthcare data. Every page below is a live asset a sales team takes into a room.
One module, one page, one argument. A headline that names the problem, a stat bar that proves it exists, three reasons it's solved, and a close that tells sales what to say next. I built the headline system too — every module wins over something. Over referral blind spots. Over snap judgments. Over turnover. Over chaos. Fifteen modules, one grammar, so the suite sounds like one product instead of fifteen.
The hardest brief on the platform: show ten products working as one, to a buyer who only cares about their own industry. So each map opens on a person — Lila, a Director of Nursing under pressure to fill shifts — and walks her through all ten modules in the order she'd actually meet them. Nine industry versions, one architecture, a different protagonist in each.
Logistics & warehousing, food & beverage, delivery, financial services and a generic cut — each with its own persona, pressures and language, and each still recognisably the same product story.
Longer-form sales assets for a technical buyer — written to clear a procurement review and still read like someone wrote it on purpose.
Healthcare data and hiring are both regulated categories. Every number on these pages is sourced, every capability claim is one the product can actually make, and the copy still has to move someone.
These didn't ship one at a time. Overlapping timelines, one voice, and a messaging architecture underneath so the modules never contradicted each other.
A one-pager isn't a brochure — it's what a BDR opens on a call. The close of every page tells the seller what to say next.