Intel Engines — Ginni Gold

The problem it kills

Most SaaS teams find out a competitor launched something the same way their customers do — too late, from a LinkedIn post or a lost deal. Someone is supposed to "keep an eye on the market," but nobody has the hours, so competitive intel becomes a scramble before a board meeting instead of a daily habit. The cost isn't just being surprised — it's sales getting caught flat-footed on objections, marketing missing the moment, and leadership steering on stale information.

What it delivers

Never blindsided

Every competitor move, surfaced

Launches, feature drops, funding rounds, leadership changes, acquisitions and campaigns — caught the day they break, each with a plain-language "why this matters to you" attached. No more finding out from a prospect.

Routed by team

Intel each team can act on today

One brief, three audiences: content angles for Marketing, conversation starters and objection-handlers for Sales, and market-shift signals for Leadership. Not a raw news dump — briefed, per team, ready to use.

Zero effort

Runs itself, on your brand

Daily or weekly, delivered into Slack, email or Google Chat, formatted on your brand and on time — with no one on your team lifting a finger. Set once, then it just shows up.

Two engines, one system

It ships in two flavours — a Competitive Intelligence Brief that tracks your named rivals and arms every team, and a Content Intelligence Brief that surfaces the week's themes, the posts actually resonating in your category, and ready-to-use content ideas with hooks. Both are real, running systems — the samples below are live output, with client, product and competitor names blurred to protect the intelligence.

Competitive Intelligence Brief

Real brief — names blurred. Competitor moves + angles For Marketing / For Sales / For Leadership.

Content Intelligence Brief

Real brief — names blurred. Weekly themes, top resonant posts, and hook-ready content ideas.

How it works

Monitor

Watches your exact rivals

I wire it to the specific competitors and topics that matter in your category, pulling live signal across the web on a schedule — not a generic feed, your battlefield.

Analyze

AI that filters to what matters

An AI reasoning layer cuts the noise, judges what's actually significant to your business, and writes it up in clear language — grounded in real sources, tuned so it reads like an analyst, not a robot.

Deliver

Briefed, branded, automatic

The finished brief lands where your team lives — Slack, email or Google Chat — on your brand, split by team, every day or week. Hands-free, forever.

n8n

Built to run, not to demo

These aren't slideware or a one-off ChatGPT prompt. They're live, multi-step automation workflows orchestrating continuous monitoring, an AI analysis layer, and branded delivery — already running for real teams. I build each one to your stack, your competitor set, and your team's workflow, tune it until the output is genuinely sharp, then hand you a system that runs itself. Content leadership that ships working AI systems — not just recommendations.

Who it's for

For B2B SaaS teams moving faster than their headcount.

If you're fighting for share in a crowded category but don't have a dedicated analyst watching the market, this levels the field — it gives Marketing, Sales and Leadership the edge a much larger, better-resourced competitor would have, without the hire. Especially built for founders and marketing leads who know competitive intel matters but can't spare the hours to do it by hand every week.

Best for: B2B SaaS in competitive categories
Delivery: Slack · Email · Google Chat
Cadence: Daily or weekly, your call
Replaces: Hours of manual competitor monitoring, every week
Engagement: Build once, or build + manage ongoing

Pricing

Priced to the value it replaces, not the hours it takes.

Every engine is custom — scoped to your competitor set, your channels, and how your team wants to receive it — so pricing is quoted per engagement rather than off a fixed menu. Typically that's a one-time build & configuration fee to stand it up for your business, plus an optional monthly fee to run, maintain and keep it sharp as your market shifts.

The simplest way to get a number: a quick call to scope what you'd track and how you'd want it delivered. I'll come back with a clear quote — no obligation.

Book a scoping call

Model: Build & configuration fee + optional monthly run/maintain
Scoped to: Your competitors, channels & cadence
Quote: Custom, after a short scoping call

Your competitors made a move this morning. You already know.