Case studies
Built from near-zero to a real channel
Took a near-dormant page and built it into a real channel (documented from July 2024): end-to-end website plus a full content engine — SEO blogs, PPC, email flows, video and the Strive by CV3 newsletter. The page was adding roughly 8 new followers a period before the work took hold; that jumped to 2,933 new in 30 days — a documented +36,562% — and content impressions are up 894% month-over-month.
A major product launch, run end-to-end
For Cadient, an HR-tech SaaS company, I owned a major product launch end-to-end: registration funnel, live CEO fireside, demo narrative, BDR enablement and segmented post-event nurture — one 60-minute event repurposed into 4+ weeks of assets. The supporting industry-conference push drove 16 substantive conversations and 3 partner discussions.
A repeatable engine for a regulated audience
Healthcare-data integration content — FHIR, HL7, prior-auth — sourced, fair-balanced, and shipped on a six-week calendar with per-platform variants for every post. Of 2,300 new followers in 90 days, 2,298 were organic.
