The writing and the systems that sustain it.
Campaign copy across email, social, web and digital advertising, with the strategy, brand voice and editorial standards that hold it consistent at volume, and the AI workflows that scale it without cost to accuracy.
Content ecosystems built from scratch: editorial strategy, calendars, and the pipeline that keeps quality high at volume (run at ~60 posts/month across three brands).
Positioning, messaging frameworks, tone playbooks and style guides — the spine every channel routes through before a word ships.
Sitemap, information architecture, hero and vertical pages, UX writing and full copy — built for search with keyword-driven blogs and long-form. Three US sites shipped end-to-end.
Organic LinkedIn and multi-platform growth, content pillars, per-platform variants and community building. Documented growth from 2K to 120K, and near-zero to 11,131.
Positioning, launch and weekly editing. Three franchises grown from zero to 5,200+ combined subscribers.
Founder and executive personal branding on LinkedIn — ghostwritten posts and essays, fireside and webinar narrative, leadership newsletters, and AI exec-video scripts. Turning quiet expertise into a recognized voice.
Scripted, produced AI videos and avatar-led content (HeyGen and beyond) — exec updates, explainers and social clips at a fraction of the time and cost of a shoot.
One-pagers, pitch decks, BDR playbooks, demo scripts, case studies, and full product-launch campaigns run end-to-end.
Pre / during / post event content — registration funnels, on-site collateral, and tiered post-event nurture (e.g. NAHCR Milwaukee, ERE Atlanta).
The writing and the systems that sustain it.
Repeatable, auditable AI pipelines (ChatGPT, Claude, Gemini, Perplexity, NotebookLM) — speed without losing voice, accuracy or fair-balance on regulated audiences.
Custom engines that run the busywork — a competitive-intelligence brief to sales, marketing and leadership; an automated blog pipeline that drafts and ships long-form; and cross-platform social posting that distributes everywhere on schedule.
AI-enablement sessions for teams, plus content/copywriting coaching — 250+ learners mentored through live training and curriculum.
AI as an accelerator, with human judgment owning the publish — the strategy and the systems, run together.
One operator. The whole content function.
Built a near-dormant LinkedIn page into a real channel, organic — content impressions up +894% in one month.
An end-to-end GTM launch for an HR-tech SaaS company — live CEO fireside to segmented nurture.
A repeatable content engine for a regulated audience — 2,298 of 2,300 new followers organic.
