Content leader for US B2B SaaS. Seven-plus years building brand voice, editorial systems, social growth and executive communications from the ground up — with AI as a core operating layer and measurable lift on every channel.
Open to fractional / freelance engagements — and senior content-lead roles (remote or hybrid).
Messaging architecture, editorial systems, governance and website content — built end-to-end, not as one-off assets.
Organic social growth, newsletters from zero, ghostwritten executive voice, SEO content and sales enablement.
AI-assisted pipelines, n8n automation, and team enablement — speed without losing voice or accuracy.
Built a near-dormant LinkedIn page into a real channel, organic — content impressions up 894% month-over-month.
An end-to-end GTM launch for an HR-tech SaaS company — live CEO fireside to segmented nurture.
A repeatable content engine for a regulated audience — 2,298 of 2,300 new followers organic.
She managed the copy and campaigns and handled the entire socials of the firm. Her role was instrumental in helping thinkbridge reach 1,00,000 followers in under a year and a half — for a company that had no social presence other than a few blogs. Her creative content and insights were the building block of the company's social media growth.
Working with Ginni was an absolute pleasure. From day one, it was clear she had a powerful impact on students — not just her excellent teaching, but the depth of experience she brought. Her sessions always had high and consistent attendance. Students loved how she made learning practical, relatable, and full of real-world insights.
I turn strategy into stories that are remembered.
I lead content for three fast-growing US B2B SaaS companies — CV3, Vorro and Cadient — building content engines from the ground up, running rebrands, and using AI as a core operating layer that scales output without losing accuracy or voice. With a foundation in sociology, I treat marketing as applied human behaviour.
Tell me what you're building and where content is stuck. I'll come back with a couple of specific ideas — no pitch required.
pandeyginni0@gmail.com