Content leader for US B2B SaaS.

I turn strategy into stories that are remembered.

I lead content strategy at CV3, Vorro and Cadient — three fast-growing SaaS companies in the Basis Vectors portfolio. I've led rebrands, built content engines from the ground up, and helped companies find their voice. Over seven-plus years, in-house, agency and contract, I've built the whole content function — the writing, the calendar, the governance, the measurement and the executive voice — and the lift on every brand has come from doing all five together, not stacking specialists.

I use AI as a core operating layer, not a novelty: building content systems that scale output, cut manual pile-up, sharpen decision-making, and reduce operational friction across teams — the systems that let a small team produce like a large one, while keeping accuracy and voice intact.

With a foundation in sociology, I approach marketing as an application of human behaviour. That socio-cultural lens shapes how companies communicate, how audiences engage, and how systems evolve over time. If your content needs an owner, let's talk.